Recently I’ve been testing ConvertKit for 14 days (they offer a free 14-day trial) and came to the conclusion that it is a great email marketing software. For some marketers, it does make sense to switch from their current email marketing services (like Aweber, GetResponse, MailChimp, SpamLikeCrazy) to ConvertKit. But I decided to stay with Aweber. Why?
Read my 1,000,000% honest review and make your own decision.
So, I’ve been a happy Aweber client for a long time and never had any problems with them. Deliverability (this is what I most care about) is fine, customer support is excellent, nothing to be worried about.
Since I am a fan big fan of the following mentality
, I used to create forms, send autoresponder series, and felt quite satisfied.
To be honest, there were three things that annoyed me a little bit.
The first one is: with Aweber, it’s merely impossible to create a landing page. I’m not talking about something professionally developed and customized. What I need in most cases is a simple responsive landing page to capture leads. With Aweber, I can create only forms. So, I have to use some additional landing page software (either free or paid).
Another thing that annoyed (and still annoys) me is that the only possible way to remove subscribers is to do it manually. You know those guys who subscribe to your list only in order to grab your free ebook, watch your video, or whatever you’re giving away and then never open your emails).
Cleaning an email list from time to time is a time-consuming challenge – you understand what I’m talking about if you have a list at least 1,000 subscribers).
And the third bad thing about Aweber is the way it counts subscribers.
For example, let’s say, you sell stuff online. You have 3 different lists in 3 different niches:
- making money online;
- your blog updates
As it often happens, one person might be subscribed to all your lists. Aweber thinks these are three different subscribers. As a result, you pay more.
This is what annoyed me (not a lot, but a bit) about Aweber, but to be honest, I wasn’t actively looking for a better solution.
And then a new shiny thing appeared – ConvertKit – it was actively reviewed and aggressively advertised: The problem with 99% of reviews you can find on the Internet is that Aweber has been around for a really long time (since 1998), so there is no need to introduce it, and it’s hard to promote it. On the other hand, ConvertKit came into online marketing world not so long ago, in 2015. It was a hot product to promote.
Some sly and nosy bloggers have published a lot of biased reviews like “X reason to switch from Aweber to ConvertKit“, or “Y reasons why Aweber sucks” the sole purpose of which was to make money from ConvertKit affiliate program.
As a curious person, I read some of those reviews, procrastinated (oh, how to get rid of it?) for a few years, and finally, in 2017, applied for a 14 day free trial of ConvertKit.
And here is what I’ve learned and what is great about ConvertKit.
While Aweber is a list-centric service, ConvertKit is subscriber-oriented. At first, I didn’t understand what that meant and thought that was nothing more but a bunch of crap. List-oriented, subscriber-oriented… Who cares? Yet another email marketing service. But I was wrong.
Look, I’ve already mentioned the problem with Aweber – if you have X different lists, and one person is subscribed to all your lists, Aweber thinks you have X subscribers.
Say, John likes your personality and is subscribed to your blog updates, your self-development list, and your making money online list.
Look what happens if you’re using Aweber (that screaming smiley is John):
You have three lists, and 9 subscribers in total, so you pay for 9 subscribers. That’s because Aweber is, as it was stated before, a list-centric service.
And this is how things change when you’re using ConvertKit:
Are you getting it? John is one person. With Aweber, you had to pay for 3 different subscribers. With ConvertKit you pay for 1 subscriber.
If you have big email lists and manage them with Aweber, you will agree that this difference is not a bunch of crap (as I was thinking before).
If you’re still not getting what I’m trying to convey, here is the statement:
The fewer subscribers – the lower the price; with ConvertKit you can have more subscribers and still pay less than with Aweber.
But this feature might not be crucial for everyone, because some online marketers with huge lists make astonishing amounts of money, and they don’t care about the price. If you earned over $100k per month, you probably wouldn’t care that much about cutting the price of your autoresponder software, would you? But you would care about this thing:
No-no, I’m not going to be talking about those “opened”, “clicked”, “bounced”, “complaints”. This is what I mean…
Say, you have a list in a making money online niche. You promote two different offers. The first one is for newbies, who don’t know how to start making money online (something like Affilorama), the second one is for experienced webmasters who have a website (something like a web hosting).
It would be a great idea to segment your list, right? To divide it into two parts. How do you do that? With Aweber you have to create two different lists.
With ConvertKit (since it is subscriber-oriented) you can tag your subscribers every time when they take action (click your links, for example).
If I click your “get the best web hosting for the lowest price” link, you tag me as a “webmaster”.
More detailed example: I am your subscriber, and I have already received 50 messages from you, clicked 11 links and this is what you know about me:
This is fantastic, isn’t it? With this information, you know that I’m not interested in learning how to make money online, but I would be happy to buy some reliable information on promoting my website in search engines, and so on.
This is the key difference between Aweber, MailChimp, GetResponse, and ConvertKit And this is why online marketers with big lists switch to it:
ConvertKit helps you segment your list and send more relevant information to every subscriber.
You remember, I told you that within Aweber you can’t build landing pages. ConvertKit has this built-in feature, so building a landing page and adding a form can be completed in a minute or two.
So, what’s the conclusion, Alex, you might ask?
Why didn’t I switch to it?
If I were like everyone else, and if my goal was to make money from ConvertKit affiliate problem, probably, I would write something like “Aweber sucks, I switched to it, here is my link, click it, be happy).
But in reality, today I don’t need ConvertKit, and this is why:
- I don’t have big lists. For example, one of my projects is about investing in precious metals (not investing in general, but investing in precious metals). One thousand subscribers in this niche is a HUGE list. So, I don’t have enough subscribers to “tag” them. My another list is blog updates. Blog updates are just blog updates. Everyone is welcome!
- Building landing page within ConvertKit is great, but I’m already used to using other, more professional, specially designed for this purpose software (for exampe, MailMunch is great for creating popup-banners, landing pages, etc.
So what’s the final conclusion?
Before I share it with you, let’s go to Google Trends and see what people think about these services (we always care what others think, don’t we?):
This is not my biased/unbiased opinion, this is what happens in reality.
So, should you switch from your current email marketing service to ConvertKit?
In my opinion, ConvertKit outperforms other email marketing services (Aweber, GetResponse, MailChimp), and I do highly recommend using it.
If you are serious about building a big segmented email list, if you have email lists in several niches, ConvertKit will be a right choice for you.
If you’re just starting out, and not planning to go serious, there is no need to switch to ConvertKit.
If you’re like me, don’t segment your list, and don’t feel that you’re missing something, moreover, you’re a bit lazy, feel free to stay with Aweber like I do.
If I ever change my mind, I’ll update this blog post and let you know.